Foodsi:Turning excess into opportunity
How I Transformed Foodsi’s UX to Fight Food Waste
Success metrics
+31%
Boost in overall users engagement
Solution + overview
Picture this: A world where surplus food doesn't go to waste but instead gets delivered to people who need it—at a fraction of the cost.
Foodsi, a Polish mobile app, is on a mission to make this vision a reality. By connecting restaurants, bakeries, and cafes with
customers looking for affordable meals,
Foodsi tackles food waste while promoting sustainable consumption.
The challenge? To refresh the app’s visual design and rethink the user experience to make this impactful idea even more accessible and engaging.
Problem
Oudated, but with potential
When I joined Foodsi, the app had great potential, but the user experience wasn’t living up to it. The interface needed to be simpler and more intuitive, and the visual design needed to communicate the mission clearly. Through extensive research, user interviews, and reviewing analytics, I discovered key areas where the app could be streamlined. It became clear that we had to make it easier for users to find deals quickly and create an experience that felt effortless.
The challenge was to address outdated assumptions while maintaining the app’s core functionality and purpose.
Key Decisions
01
Challenge Assumptions: Identified areas where user expectations weren’t being met and proposed bold changes.
02
Focus on Branding + UX: Balanced functional improvements with a refreshed visual identity that aligned with Foodsi’s sustainability goals
03
Collaborative Workshops: Engaged stakeholders in workshops to ensure alignment and gather diverse perspectives.
04
Prioritize Sustainability: Ensure the design promotes the eco-friendly nature of the app, aligning with the core mission to reduce food waste.
05
Emphasize Accessibility: Ensure the app is usable by individuals with disabilities through clear typography and easy navigation.
Process
Refreshing Core Funcionalities
When I started, the goal was clear: redesign an app that could help tackle food waste by connecting customers with surplus meals. But there was a catch—the client wanted a complete overhaul of the app’s interface but was hesitant to rethink the entire user experience. So, we had to navigate the challenge of keeping what worked while addressing the outdated elements that were holding the app back.
First, I dove deep into user research. We listened carefully to users’ feedback, uncovering pain points like confusion around the menu, frustration with navigation, and trust issues with real-time meal availability. The aim was simple: make the app more intuitive and enjoyable without complicating the core purpose.
Next, I mapped out the “business code,” identifying key interactions within the app. This helped us strike a balance between staying true to the original concept and embracing the changes that would improve user experience. I worked closely with developers to ensure that our new design was technically feasible, without disrupting the existing infrastructure.
As we moved forward, it became clear that some core features needed refinement. For instance, users wanted more control over meal choices and clearer visuals. We had to adjust the design to avoid overcomplicating the app with unnecessary features, all while ensuring that the app’s primary function—connecting people with affordable meals—was easy to use and effective.
Throughout the process, we encountered syncing problems with real-time data updates. That was a tricky one, but after troubleshooting, we made sure that users could always see accurate meal options in real-time, which helped build trust in the app.
I also realized that our initial feedback loops were too limited, so we expanded our testing to include a broader range of users. This extra insight was invaluable in helping us refine the app even further.
From there, I sketched wireframes and prototypes, testing new workflows with real users to make sure they found the app seamless and visually appealing. The more we tested and iterated, the more we saw the app becoming what it was always meant to be—an intuitive, accessible platform for sustainable consumption.
Learning
Good old iterations
This project taught me some key lessons:
Bold ideas need us to challenge old ways of thinking. Collaboration was essential—workshops helped the team get on the same page. And most importantly, keeping the design simple made a big difference, especially for an app that’s solving real-world problems.
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